On the evening of 10th April 2026, at the GROHE Flagship Showroom, a gathering of Singapore’s interior design and renovation community witnessed more than just another industry event.

Hosted as part of the SIXiDES Designers’ Night, the occasion marked the official presentation of a new short film collaboration between Dulux and SIXiDES, titled “Mark".

Set within GROHE’s spa-like showroom environment, the evening was positioned not just as a launch, but as a statement of intent: that design storytelling can, and should, go beyond aesthetics.

A Film That Reflects More Than Surfaces 
“Mark" is not a conventional branded film.

It does not lead with product features, nor does it rely on overt messaging. Instead, it tells a deeply human story, one that reflects on memory, loss, and the quiet ways spaces hold meaning long after moments have passed.

Speaking at the event, SIXiDES founder Astley Ng framed the collaboration as a natural extension of both brands’ philosophies:

“We didn’t set out to create an ad. We set out to tell a story, one that reflects what design truly does. It’s not just about how a space looks, but how it holds memories, how it carries care, and how it quietly shapes the lives within it.”

The film draws from everyday realities, homes that evolve, walls that witness, and details that, to some, may seem insignificant, but to others, mean everything.

Aligning with “Dulux Cares”

The collaboration is anchored in Dulux’s “Dulux Cares” ethos, which focuses on the role of paint not just as a finish, but as a contributor to healthier, more meaningful living environments.

Astley highlighted this alignment during his address:

“When we spoke to Dulux, what stood out was not just their product, but their belief system. ‘Dulux Cares’ isn’t just a tagline, it’s a philosophy. And ‘Mark’ is our way of interpreting that through storytelling.”

Rather than positioning paint as a functional necessity, the narrative reframes it as something more enduring, a layer that protects, preserves, and sometimes even remembers.

Launch of the Dulux Preferred Designer Programme (DPD)

Beyond the film, the evening also marked the official launch of the Dulux Preferred Designer Programme (DPD), a strategic initiative aimed at recognising and elevating interior designers in Singapore.

The programme reflects a shift from mass participation to curated distinction, aligning with Dulux’s ambition to build a stronger and more intentional design community.

Ms. Anna Ch’ng from Dulux introduced the programme as more than just an accreditation:

“DPD is not about putting a logo next to a designer’s name. It’s about building a standard, one that reflects care, responsibility, and a deeper understanding of what it means to design for people.”

Through the programme, designers gain access to branding support, curated opportunities, and closer integration into the Dulux ecosystem, while being held to a higher benchmark of professionalism and design thinking.

The initiative also aligns with SIXiDES’ broader mission of structuring the renovation industry, offering homeowners greater confidence when selecting interior designers in Singapore.

Recognising Designers Who Go Beyond the Job

“We’ve always believed that not all designers are the same,” Astley added. “DPD is a step towards recognising that and celebrating those who go beyond just delivering a job, to truly caring about the outcome.”

A New Direction for Interior Design Storytelling

The presentation of “Mark” signals a broader shift in how SIXiDES approaches content within the interior design and renovation space.

Known for emotionally driven short films such as “Textures” and “Dots”, the platform continues to push the boundaries of how stories about design are told.

“Our industry has always been very transactional, quotes, timelines, materials,” Astley shared. “But behind every renovation, there’s a human story. If we don’t tell it, we’re missing the point of what we do.”

This direction positions storytelling not just as marketing, but as a way to elevate how the renovation industry is perceived.

More Than a Launch: Building a Design Community

The Designers’ Night itself served as a fitting backdrop.

An intimate and curated gathering, the event reflects SIXiDES’ growing emphasis on community-building within Singapore’s renovation ecosystem.

Held at the GROHE showroom within the LIXIL building, the evening brought together designers, renovators, and partners, creating a space not just for networking, but for reflection and shared appreciation of the craft.