Discover LURF®, the luxury vinyl flooring that offers the stunning realism of natural wood and stone, alongside exclusive patterns like seashell terrazzo and soft velvet finishes for a truly unique space. 

But this sophisticated beauty is designed for the real world. A patented Scratch & Stain Guard layer repels dirt, stains, and scratches, making it the perfect worry-free choice for busy households, kids, and pets. Underpinning it all is a commitment to quality you can trust; proudly made in Belgium, every plank is crafted from 100% virgin, phthalate-free materials for a healthy home.

With LURF®, you don't have to choose between stunning design and everyday practicality.