28–29 June: Meet 7 trusted IDs at H.I.V.E by SIXiDES, the ultimate Homeowners, Interior Designers & Vendors Expo. RSVP now!
This week on The SIXiDER Show, we welcome Adrian Kok, Head of Retail at Formica to discuss how the iconic brand—over 100 years strong—is evolving to stay relevant in today's competitive interior surface market.
We explore:
🏛️ Formica’s legacy and how it became a household name worldwide
🌱 The brand’s strategy to connect with younger homeowners in Singapore
🛡️ The science and performance behind their high-performing surfaces
🎯 How Formica balances tradition with innovation in a fast-changing industry
Whether you’ve seen Formica in your childhood home or are considering it for your next renovation, this episode offers a rare peek into a brand that’s both timeless and forward-looking.
This week on The SIXiDER Show, we welcome Adrian Kok, Head of Retail at Formica to discuss how the iconic brand—over 100 years strong—is evolving to stay relevant in today's competitive interior surface market.
We explore:
🏛️ Formica’s legacy and how it became a household name worldwide
🌱 The brand’s strategy to connect with younger homeowners in Singapore
🛡️ The science and performance behind their high-performing surfaces
🎯 How Formica balances tradition with innovation in a fast-changing industry
Whether you’ve seen Formica in your childhood home or are considering it for your next renovation, this episode offers a rare peek into a brand that’s both timeless and forward-looking.